ZACH FRAZIER
+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.
I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.
Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.
RESUME
MAKE OGDEN CAMPAIGNOGDEN, UTAH
MAKE OGDEN CAMPAIGN
OGDEN, UTAH
BRAND DESIGNER:
ZACH FRAZIER
LOGO DESIGNER:
ELI DOMERY
CREATIVE DIRECTOR:
MIKE DAINES
DESCRIPTION
The "Make Ogden" campaign was designed to invite Salt Lake City’s remote workers and commuters to experience the vibrant, inclusive heart of downtown Ogden. To reflect the city’s diverse population, I developed a visual system using geometric shapes pulled directly from the logo, utilizing them in various scales and orientations to represent the individuality of the community.
In a blend of the literal and the symbolic, these shapes often act as frames for the people themselves. When brought together, these forms—and the diverse people they represent—evolve into a larger, unified design that mirrors the collective strength and energy of the downtown area. Through a bold color palette and this dynamic framing system, the brand establishes an attractive visual language that celebrates Ogden as a premier destination for a modern, connected workforce.